Kid Cudi 'make her say'

I used to like Cudi's boyish arrogance... but this is ridiculous:



Universal have just released the video for his latest single 'Make Her Say' featuring two of my favourite contemporary hip hop heavyweights Kanye West and Common.



Kanye has long mentored Cudi, but here he steals the show. His phrasing is impeccable, he pronounces everything properly, and he wraps words together with an understanding of the space between them. Common tells stories as always, and Cudi just sounds like he's rushing.

I like that the video splits the screen in two and shows two angles of the same image, but once that novelty wears off it's not enough to hide how boring the clip is! And why are the women there again? What are they doing exactly? They look nice, sure, but do they serve any other function? Maybe they're the ones being poked in the face? Makes me wonder what Lady Ga Ga would say...